What we could be
There is a version of your working life in which the administrative, the repetitive, and the mechanical take up less and less of your time and energy. There is a version in which the research is done for you before you have even sat down to think. A version in which the first draft already exists before you have written a word. A version in which the scheduling, formatting, and filing are all taken care of by machines so you can spend your time doing the work that defines you as a person. That version is available right now to anyone willing to learn to use the technology.
Undergods is built on the idea that we are at the very beginning of something significant. That the use of well-thought-out AI-driven automation has the potential to free people up to do the work they were hired to do. Not to replace human creative and judicial skills but to clear the way for them. The bureaucracies of modern working life, the emails, reports, research loops, first drafts of everything, are not where the best of us exists. Automation will move them out of the way.
This is a blog about how you can do that in practice. What the tools are, how they work, what they are really good at, and how to build workflows that serve your thinking rather than substitute for it. I will draw on my active participation in professional marketing communities as well as direct daily use of these tools.
What you will find here
Workflow guides Practical guides built from real use, showing how to structure AI tools so they serve your thinking rather than replace it.
Tool reviews Sincere assessments of Claude, ChatGPT, Perplexity, and Canva AI. What each does well, where each falls short, and when to use which.
Personal case studies What automation looked like in practice, the research, the structure, the processing of large amounts of work. Real projects, real outcomes.
Community synthesis Insights from professional marketing communities and seminars, translated into actionable guidance.
Broader commentary The occasional piece about what this shift means for people who make things for a living.
All of the workflow guides described have been used. All of the tools reviewed have been tested on something that mattered.
About the writer
Matthew Byrne is a digital marketer and founder based in South Yorkshire. He holds an MA in Creative Writing from Manchester Metropolitan University and a CIM Level 6 Diploma in Professional Digital Marketing. He spent seven years in Beijing building the Spittoon Arts Collective from a single poetry night into one of the largest English-language literary collectives in China. He is a member of the MMC Renegades marketing community and uses AI tools daily across research, writing, strategy and execution.
Connect
New posts go up fortnightly. Find me on LinkedIn for updates and discussion.
Matthew Byrne | Writer, Founder, Digital Marketer 